You should know what you’re getting into here.
I speak fluent Normie. Could be the brand-side gigs I’ve done. Could be my mother’s single-minded (and successful) mission to raise her son to escort a debutante. My native tongue, however, is Weirdo, and my homeland is Chaos.
As such, I skip obvious ideas. For any creative work to earn enough attention to stop thumbs, it cannot be immediately clear. Because what an audience understands immediately, they will forget. But if there is that moment of “What?” or “Hang on, wait,” that’s what a receptive audience is made of: induced curiosity.
(I’ve written for immediate clarity, too, but I have not included those samples here, obviously.)