Growth Artist, Thought Disruptor, Data Turducken
AngelsEnvy_bottle.jpg

Angels Envy

 
 

Angels Envy

Booze used to be a fun category. Still can be. Especially when you get to invent a bourbon brand from scratch. And that's what we did with Angel's Envy, down to the bottle design.

One of my more visible contributions can be found on the side label. With all the importance and reverence paid to the process of making Angel’s Envy, I wanted the end consumer to feel a part of the process with that crucial, final step of enjoying it.

Thus, the "uncorked on" date, left blank.

 
 
 

The last step in an age-old process