John Benedict - CD/Copywriter
Growth Artist, Thought Disruptor, Data Turducken
To celebrate the 75th anniversary of the beloved, gooey dish, we would need to bring in another generation, the original skimmer: Grandpa. 

Kraft

Old habits die hard, and run generations deep.

Kraft had established a campaign rooted in the truth that parents loved Kraft Macaroni and Cheese, evidenced by their frequent skimming from their kids' plates. 

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To celebrate the 75th anniversary of the beloved, gooey dish, we would need to bring in another generation, the original skimmer: Grandpa. 
The legacy continues with this throwback PSA.